Life will never be the same again. Sure, things may return to some semblance of normal in the months to come, but we now have a different understanding of what the future could look like. At the very least, we know that there will be major disruptions to our daily routines and operations that we can’t always predict. We need to adjust our strategies accordingly and find creative approaches when planning for the future. More than anything, we need to communicate with each other in ways that make us feel connected and close.
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After spending a couple of decades in the communications industry, I have to confess that I sometimes still struggle to explain what I do for a living. Luckily, setting up my own consulting firm has forced me to find an easy way to summarize it. Communications isn’t rocket science; it’s the science and art of engaging with people.
As a seasoned communications professional, I believe in the power of ideas to change the world. Yet, I am often reminded of the limitations of my field, as every day brings a new cautionary tale of hype and hubris. No lesson is more timely than Britain’s exit, or “Brexit,” from the European Union. As Prime Minister Theresa May seeks to convince her party and the nation that she is delivering the European divorce that she promised at the beginning of her term, she is struggling to live up to her own spin. This is a classic tale of tactics winning out over strategy.