Photo by mentatdgt from Pexels
After spending a couple of decades in the communications industry, I have to confess that I sometimes still struggle to explain what I do for a living. Luckily, setting up my own consulting firm has forced me to find an easy way to summarize it. Communications isn’t rocket science; it’s the science and art of engaging with people.
For the past 8 months, I have been working on my final project at USC's Annenberg School for Communication and Journalism: "Is Giving 'Social'? The Effectiveness of Nonprofit Online Marketing." I'm glad to able to share some of the results in this short video:
This article originally appeared as a blog post for a course on Integrated Marketing Communication Strategies at USC Annenberg School for Communication & Journalism.
