For nearly two years, I have been working on re-branding the organization I work for (read this article for more information). It's definitely not for the faint of heart. A brand is often confused with a logo, but it is much more. An organization can own its logo, but often the perception of its brand is in the eye of the beholder.
Since the beginning of this year, I haven't posted much in the way of blogs. While it's tempting to blame this lapse on my busy work schedule and grad school, the truth is that I've been struggling to answer a seemingly simple question: What exactly is communication and why does it matter?