After spending a couple of decades in the communications industry, I have to confess that I sometimes still struggle to explain what I do for a living. Luckily, setting up my own consulting firm has forced me to find an easy way to summarize it. Communications isn’t rocket science; it’s the science and art of engaging with people.
Since the beginning of this year, I haven't posted much in the way of blogs. While it's tempting to blame this lapse on my busy work schedule and grad school, the truth is that I've been struggling to answer a seemingly simple question: What exactly is communication and why does it matter?