After spending a couple of decades in the communications industry, I have to confess that I sometimes still struggle to explain what I do for a living. Luckily, setting up my own consulting firm has forced me to find an easy way to summarize it. Communications isn’t rocket science; it’s the science and art of engaging with people.
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This article originally appeared as a blog post for a course on Integrated Marketing Communication Strategies at USC Annenberg School for Communication & Journalism.