I'm in the middle of revising and fine-tuning strategy at work and I'm learning all about strategic communication at school, so I thought this might be an opportune time to talk about the essentials of strategy.  Whatever business you are in, I'm sure you agree that things generally go better when you have a plan.  Living in the moment is all good and well, but it doesn't really work for an organization as well as a person.

AuthorMarc Moorghen