After spending a couple of decades in the communications industry, I have to confess that I sometimes still struggle to explain what I do for a living. Luckily, setting up my own consulting firm has forced me to find an easy way to summarize it. Communications isn’t rocket science; it’s the science and art of engaging with people.
The future is upon us, or so it seems. Every day, we are besieged by new technologies and forces of distortion that claim to improve our lives. We willingly trade our habits and quirks for streamlined convenience, placing our faith in artificial intelligence and machine learning, hoping that we will become smarter in the process. As we consider this next chapter in the evolution of the human race, or at least the next step in our ongoing technological revolution, we need to ask ourselves just how much difference and divergence we are willing to sacrifice in the name of progress.