After spending a couple of decades in the communications industry, I have to confess that I sometimes still struggle to explain what I do for a living. Luckily, setting up my own consulting firm has forced me to find an easy way to summarize it. Communications isn’t rocket science; it’s the science and art of engaging with people.
Rarely do I suffer from writer's block, but I have to admit I have wrestled with a suitable follow-up to last August's post on the U.S. Presidential election. For the past ten months, I have been quietly analyzing the Donald Trump phenomenon and have reached the conclusion that he did in fact hack the presidential election, but not in the way that you might think.
For nearly two years, I have been working on re-branding the organization I work for (read this article for more information). It's definitely not for the faint of heart. A brand is often confused with a logo, but it is much more. An organization can own its logo, but often the perception of its brand is in the eye of the beholder.